The trademark is an important contribution to the perception and recognition of the company in public. ...more
The basic grid and the proportional grid based on this defines all the possible positions of all CD elements in the layout. ...more
Reducing the use of color to just a few tones makes a significant contribution to making ZF’s brand profile visually distinctive. ...more
The strength of ZF’s type lies in the combination of a sans serif font, ZF Sans with an antiqua font, ZF Serif. ...more
