New Brand Design 2017

A New Era

It has been two years since the acquisition of TRW Automotive. Its integration into the ZF Group is almost complete. As we look forward to a bright future we want to express this new ZF era and our technology leadership with an updated look. That’s why we decided to revamp our Corporate Design.

On this website we offer guidelines and data of our new brand design for the different departments.

Basic Elements

Basic Guideline

The basic guideline offers essential aspects concerning the new corporate design. For more detailed information regarding specific touchpoints, please take a look into the particular manual.

Logo, Flex Grid and Typography

Here you can find all files concerning logo, flex grid and typography.

Basic Guideline

Here you can download the basic guideline:
English: basic_guideline_en (PDF, 19.2 MB)

logo blue

Here you can download the zip-file of the blue logo version: logo_blue (ZIP, 8.4 MB)

When using the ZF logo in office documents, we recommend using the png logo file. This has the advantage that the trademark is displayed as a sharp image also when it is saved as a pdf document. The additional edge of 10 mm must be taken into account when positioning the ZF logo.

In the CI portal, the ZF logo is only available as a png file with a 10 mm edge.

The department DTIM regulates worldwide trademark issues of ZF. If external partners / suppliers do want to use the ZF logo for reference purposes, please send appropriate information with request for approval to trademark@zf.com. It’s only possible to use the ZF logo after approval given by DTIM. Please consider for the logo application the media-specific guidelines of our Corporate Design. Thank you!

logo black

Here you can download the zip-file of the black logo version: logo_black (ZIP, 8.3 MB)

When using the ZF logo in office documents, we recommend using the png logo file. This has the advantage that the trademark is displayed as a sharp image also when it is saved as a pdf document. The additional edge of 10 mm must be taken into account when positioning the ZF logo.

In the CI portal, the ZF logo is only available as a png file with a 10 mm edge.

The department DTIM regulates worldwide trademark issues of ZF. If external partners / suppliers do want to use the ZF logo for reference purposes, please send appropriate information with request for approval to trademark@zf.com. It’s only possible to use the ZF logo after approval given by DTIM. Please consider for the logo application the media-specific guidelines of our Corporate Design. Thank you!

logo white

Here you can download the zip-file of the white logo version: logo_white (ZIP, 3.7 MB)

When using the ZF logo in office documents, we recommend using the png logo file. This has the advantage that the trademark is displayed as a sharp image also when it is saved as a pdf document. The additional edge of 10 mm must be taken into account when positioning the ZF logo.

In the CI portal, the ZF logo is only available as a png file with a 10 mm edge.

The department DTIM regulates worldwide trademark issues of ZF. If external partners / suppliers do want to use the ZF logo for reference purposes, please send appropriate information with request for approval to trademark@zf.com. It’s only possible to use the ZF logo after approval given by DTIM. Please consider for the logo application the media-specific guidelines of our Corporate Design. Thank you!

claim

Here you can download the manual for using the claim: manual_ZF claim_EN (PDF, 16.1 MB)

Here you can download the claim files: claim (ZIP, 14.1 MB).

logo and claim

Here you can download the manual for using the logo-claim-combination: manual_ZF claim_EN (PDF, 16.1 MB)

Here you can download the logo with claim: logo-claim-combination (ZIP, 28.1 MB).

flex grid 2D

Here you can download the zip-file of the flex grid (2D): flex grid_2D (ZIP, 34.5 MB).

flex grid 3D

Here you can download the zip-file of the flex grid (3D): flex grid_3D (ZIP, 104.9 MB)

gradient

Here you can download the gradient files: gradient (ZIP, 2.7 MB)

typography

If you need the different font styles of ZF Prometo, please contact us including the area of application.

Application

Please check the different applications in the respective manual.

Manuals

Here you can find all manuals or working papers as well as further information for the particular touchpoints.

Ads and Posters

Here you can download the manual for ads and posters: manual_ads and posters_en (PDF, 21.4 MB)

Image Ads

You want to order image ads? Therefore, please use the following order form: order form_image ads_EN (DOCX, 5.8 MB)

HR image ads can be found in the HR toolbox.

Template Ads

Here you can download the template for ads A4: template_ads A4_en (ZIP, 11.8 MB)

Template Posters

Here you can download the template for posters A3: template_posters A3_en (ZIP, 6.0 MB)

ZF posters for interior design

Rooms should be designed to make them interesting for visitors and employees and typical for the ZF brand.

To this end, hallmark images in defined sizes are available, which can be combined with each other as desired.

Order posters

For further questions, please contact Alexander Gillé.

Displays and Roll-Ups

Here you can download the manual for displays and roll-ups: manual_displays and roll-ups_en (PDF, 15.7 MB)

For further questions, please contact Sebastian Orzel.

Animations

Here you can download the manual for animations: manual_animations_en (PDF, 20.6 MB)

For further questions, please contact Alexander Gillé.

Intro

The color-gradient screen for the cross-fading of intro and the actual movie is already integrated. For an harmonic transition phase, the length of cross-fading should be individually adapted.

Outro

The color-gradient screen for the cross-fading of the actual movie and outro is already integrated. For an harmonic transition phase, the length of cross-fading should be individually adapted.

Imagery

Here you can download the manual for imagery: manual_imagery_en (PDF, 10.3 MB)

For further questions, please contact Alexander Gillé.

Brochures and Flyers

Here you can download the manual for brochures and flyers: manual_brochures and flyers_en (PDF, 37.2 MB)

Here you can download the template for brochures A4: template_brochures A4_en (ZIP, 6.2 MB)

Here you can download the template for brochures DIN-long: template_brochures DIN-long_en (ZIP, 6.1 MB)

Fractional changes are possible.

For further questions, please contact Alexander Gillé.

Digital Media

Here you can download the working paper for digital media: manual_digital media_working paper_en (PDF, 31.6 MB)

Minor changes are possible. Editing and German version are coming soon.

Newsletter

Instruction for creating newsletters: instruction_newsletter_EN (PDF, 280.4 KB)

Here you can download the template for monolingual newsletters: template_newsletter_monolingual_EN (ZIP, 401.9 KB)

Here you can download the template for bilingual newsletters: template_newsletter_bilingual_EN (ZIP, 209.7 KB)

For further questions, please contact Sebastian Orzel.

Stationery

Here you can download the manual for stationery: manual_stationery_EN (PDF, 11.7 MB)

In the case of Division A employees, the actual company name (e.g. TRW Automotive GmbH) is to be preceded by ZF-Konzern or ZF Group, respectively. Special case: In the Region of North America, Division A is always represented by TRW Automotive Inc. in the e-mail disclaimer.

For more details, please see the manual for stationary at page 52.

E-Mail Boilerplate

Here you can download the template for the E-Mail Boilerplate: template_e-mail boilerplate_en (DOCX, 148.7 KB)

Business Cards ZF Legacy

Here you can download the template for one-sided business cards: template_business cards ZF legacy_one-sided_en (ZIP, 7.0 MB)

Here you can download the template for two-sided business cards: template_business cards ZF legacy_two-sided_en (ZIP, 7.0 MB)

Business Cards Division A

Here you can download the template for one-sided business cards: template_business cards division A_one-sided_en (ZIP, 7.0 MB)

Here you can download the template for two-sided business cards: template_business cards division A_two-sided_en (ZIP, 7.0 MB)

Letterhead A4

Here you can download the template for the english letterhead: template_letterhead A4_en (DOC, 68.1 KB)

US-Letter ZF Legacy

Here you can download the template for the US letter with single-line sender information: template_US letter_one line_ZF Legacy_en (DOCX, 128.7 KB)

Here you can download the template for the US letter with two-line sender information: template_US letter_two lines_ZF Legacy_en (DOCX, 128.8 KB)

US-Letter Division A

Here you can download the template for the US letter for Division A: template_US letter_Div. A_en (DOCX, 129.2 KB)

For further questions, please contact Sebastian Orzel.

Icons

Here you can download the manual for icons: manual_icons_en (PDF, 2.3 MB)

The pictograms described in the manual can be found in our Corporate Presenter in the category elements and for professional graphic applications in MediaServices.

For further questions, please contact Alexander Gillé.

Trade Fairs and Exhibitions

Manual is in progress.

For further questions, please contact Sebastian Orzel.

PowerPoint

Corporate Presenter

All slides in Corporate Presenter are optimized for minimal operation time and represent our Corporate Design.

Note: The Corporate Presenter is a so-called AddIn. That means the additional functions are available as a new command bar called ZF Friedrichshafen AG. The normal functions of MS PowerPoint are also still available.

PowerPoint

Here you can download the manual: manual_PowerPoint_en (PPTX, 4.1 MB)

Here you can download the new PowerPoint-master: PowerPoint-master_en (PPTX, 951.0 KB)

Here you can download the PowerPoint-toolbox: PowerPoint_toolbox_en (PPTX, 9.0 MB)

Please read our manual for creating new PowerPoint presentations, so that you get to know our design principles.

For further questions, consultation or CD-checkup, please contact Miriam Hardt.

Other forms of identification

Here you can download the manual for other forms of identifications: manual_other forms of identification_en (PDF, 21.7 MB)

The following link leads you to the ZF Merchandise Shop: Link to the ZF Merchandise Shop

For further questions, please contact Sabine Schwarzer.

Site identification

Manual is in progress.

For further questions, please contact Sabine Schwarzer.

FAQ

I have further questions. Which person can I contact?

For further questions please contact us via e-mail.

Do we have a new claim, too?

The new claim is as follows: see.think.act.

You can download the new claim-files here in the CI-Portal.

Is it no longer possible to use the past logo version?

Here you can see a detailed schedule.

The new CD is effective from now on. But we differentiate between soft and hard changes.

We have defined a "hard change" for particular media. This means, that this media needs to be presented in the new look as from 12th of September 2017. This concerns especially customer-facing items.

A "soft change" means, that there is a certain transition phase in which existing material can still be used up.

I am not able to open the manuals. What shall I do?

If you get the message that this website can't be displayed, you have to clear the browser cache.

Select the small gear-wheel on top right hand corner. Choose Safety and then delete browser cache.
Remove the checkmark of keeping preferred website data. Finally klick on delete.

Close the Internet Explorer and restart it. Now you should be able to open the manuals.

How can I change the language setting in the CI-Portal?

You can find on top of the page a button to change the setting.

How can I install the font ZF Prometo?

Please call the IT-Helpdesk as soon as you got the font from us after request. They will assist you installing the typeset.

Is it possible to distribute the font ZF Prometo to service providers?

Yes, we do have the license for that.

I am copying slides from a presentation in a new one. The footer of the slides does not adjust to my new presentation.

Please refresh your presentation via "Actualize", then your footer will be adjusted.

How can I change a old presentation in a new one?

Please open the presentation in the Corporate Presenter and confirm you want to apply the new layout. Afterwards you just have to make the design check.

Contact

For further questions, please send us an e-mail.